Özyeğin University, Çekmeköy Campus Nişantepe District, Orman Street, 34794 Çekmeköy - İSTANBUL
Phone : +90 (216) 564 90 00
Fax : +90 (216) 564 99 99
E-mail: info@ozyegin.edu.tr
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Courses
Courses
Courses
Required Courses | Elective Courses |
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Executive Seminar Series Course
Project Course
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REQUIRED COURSES
ACCT 501 - Financial Accounting and Reporting: The course emphasizes (1) the concepts and conventions that underlie financial statements, (2) the methods that are used to record, summarize and report the effects of economic activities in financial statements, (3) the interpretation and analysis of financial statements, (4) identify the main users of financial information, and (5) understand the role played in the financial reporting process by all the participants.
ECON 501 - Macroeconomics for Global Economy: This course provides a unified framework that can be used to analyse macroeconomic issues such as growth, inflation, monetary policy, fiscal policy, quantitative easing and financial crises. The course is a mixture of macro theory and real-world applications. During the course, analytical models are developed and then are used to understand recent macroeconomic issues.
ECON 502 - Economics for Managers: The course reviews microeconomic concepts such as supply and demand, production, cost, perfect competitiond and monopoly. The course also shows how economics affects main business decisions such as compensation, pricing, and market entry. Game theory and strategy are the final topics of the course.
FIN 502 - Financial Management: This course focuses on the financial tools and methods necessary for managers to make intelligent investment decisions. The course starts off by looking at the financial markets and the financial instruments traded in these markets. Throughout the course, there is increasingly more exposure to the quantitative tools and methods of modern finance.
MGMT 503 - Business Analytics: With today’s information technology, companies are able to collect and store tremendous amounts of data easily. What distinguishes successful businesses from others is their ability to extract useful information from mountains of data and make decisions based on this information. Moreover, management decisions are typically made under uncertainty. This course introduces a set of quantitative tools and techniques for analyzing and interpreting data as well as measuring and modeling uncertainty.
MGMT 505 - Business Ethics & Corporate Social Responsibility: Managers and employees continuously face ethical dilemmas in their professional careers. Hence it is crucial to integrate ethics into decision making processes at every level of an organization. Through theoretical approaches, critical (self-) reflections, and real business cases, this course provides a scientific framework for ethics in business.
MGMT 701 - Strategic Management: Strategic issues are at the core of company success and survival. This course discusses selected core concepts and tools of strategic management, such as resources, capabilities, environmental interaction, company and business model evolution, organization and portfolio of innovation, knowledge and stakeholder management, value creation, sustainable competitive advantage, performance impact, and strategic fit. During the course students make a strategic analysis of a real-world company, using these strategic management concepts.
MKTG 502 - Marketing Management: The course provides an introduction to the role of marketing in an organization. Specifically, it addresses developing marketing solutions within the organization and developing the ability to define and analyze marketing problems. It addresses analytical concepts and techniques relevant for marketing decision making, with an emphasis on creating, capturing, and sustaining customer value. It provides a forum (both written and oral) for presenting and defending own marketing decisions, and for critically examining and discussing the recommendations of others.
OPM 502 - Operations Management: Operations Management is the design, planning, coordination, and control of the transformation processes that create goods and services. Topics covered include process analysis and design, quality management, capacity planning, inventory management and just-in-time systems. Emphasis is on the application of these concepts to real companies from a variety of sectors.
EXECUTIVE SEMINAR SERIES COURSE
MGMT 600 - Executive Seminar Series: This course is organized around a series of seminars where critical decision makers and top executives share their views, experiences and business practices with the students. These seminars are designed also to have room for discussion so that students are able to ask critical questions to the executive speaker about the seminar subject.
PROJECT COURSE
PROJ 720 - MBA Capstone Project: The capstone project is the finishing part of the MBA program. Through the capstone project students create impact in either a current organization or in a newly defined enterprise. This includes analyzing the current situation both within and outside the organization and identifying alternatives for action. Doing so, students apply the theories, methods, and concepts that they learned during the MBA program. The project includes a report (or extensive slide deck) that covers all aspects of the project and the presentation of an ‘executive version’ of the project to the involved instructors. In addition, students prepare a ‘lessons learned’ report. It is an individual or team-based project. The topic depends on individual or student team interests.
ELECTIVE COURSES
ACCT 502 - Managerial Accounting and Control: This course covers the process of identifying, measuring, analyzing and interpreting financial information for the pursuit of an organization’s operational goals.
ECON 721 - Demystifying Turkish Economic Data: Each week, a different building block of the Turkish economy will be discussed. The course starts with a short-term and long-term growth perspective of the economy, which is followed by economic policy tools including monetary policy, fiscal policy, foreign trade dynamics, labor market as well as global and domestic challenges awaiting the Turkish economy in the post global crisis era.
FERM 532 - Blockchain and Crypto Assets: To help students understand the principles of blockchain technology and its applications in crypto-business models.
FIN 709 - Corporate Finance: This course provides a thorough overview of corporate finance through the study of decision making within the corporations. The course analyzes important issues in corporate finance from the perspective of financial managers who are responsible for making significant investment and financing decisions. The first part of the course provides a discussion on capital market efficiency and an overview of the financing decisions of corporations. The second part of the course includes a detailed analysis of financial leverage, capital structure and dividend policy as they relate to the value-maximization objective of the corporation.
MGMT 502 - Data, Models and Decisions: In this course, students are exposed to quantitative modeling and decision making which help them analyze decision problems, develop a good understanding of the dynamics involved, and be able to generate good solutions. Topics include decision making under certainty, sensitivity analysis. Students learn to use the underlying tools within a spreadsheet environment by solving problems depicting real-world business issues.
MGMT 504 - Entrepreneurship Through Practice: The course focuses on best entrepreneurial practices from various contexts like bazaar, industrial areas, family businesses, business communities, social enterprises and startups. It provides insights into the different benefits and challenges related to entrepreneurship in these contexts. It also makes students practice entrepreneurship through running a venture during the course and covers important skills like observation, reflections, experimentation and creativity which are essential for entrepreneurship.
MGMT 507 - Managing and Leading Organizations: This course relates fundamental behavioral theories to actual organizational situations. As such, the course material includes articles, cases, simulations, experiential exercises, as well as lectures. The course consists of three modules reflecting three different levels of analysis. Module I focuses on individual and interpersonal behavior. Module II focuses on small group issues. Module III examines organization wide phenomena.
MGMT 539 - New Business Creation: The focus of this class is to help develop students who would like to be either a stand-alone or a corporate entrepreneur. Therefore, this class examines the environmental conditions that entrepreneurs operate in and the important characteristics that help them navigate such environments. Topics are opportunity creation, customer development, business model building, and access to financial and human resources. Students learn about the dynamics of creating new businesses either as entrepreneurs or corporate entrepreneurs. This provides them an opportunity to decide whether they would like entrepreneurship to play an important role in their professional career.
MGMT 702 - People Management and Personal Branding: To increase the awareness and competence of participants in making refined people decisions, and to guide them in increasing their own potential to further stretch their capabilities.
MGMT 703 - Global Strategy: To enable students gain a global mindset and an understanding of the business issues faced by multinational corporations operating across various countries with different external environments. To enable students to think critically and strategically in a broad and complex global context.
MGMT 728 - Financial Investments: This course provides the analytical tools, financial theory, and empirical evidence necessary for making informed investment decisions. Topics covered include, but are not limited to: risk and return and the CAPM, optimal capital allocation and the Markowitz portfolio selection model, the Black-Litterman, and Treynor-Black models, and performance management and attribution.
MGMT 732 - Marketing Research: To help students excel in the marketing research process, master the steps and methods of the process, and thereby acquire the relevant problem solving and communication skills to execute it.
MGMT 736 - New Product Development: To introduce students to new product development concepts and processes with a focus on marketing new products.
MGMT 737 - Technology Strategy in Business Ecosystems: To enable students to judge company technology strategy in business ecosystems.
MGMT 742 - Behavioral Decision Making: Individuals continuously have to make judgments about various risks and uncertainties, and make decisions to obtain the outcomes they desire. To succeed in today’s complex economic and social environment, we need to excel as decision makers. This course improves decisions by analyzing the strengths and weaknesses of human judgment and reasoning in both business and life. The sessions involve puzzles and brain-teasers, letting the participants experience first- hand a variety of interesting and relevant decision situations.
MGMT 744 - Business Applications of Design Thinking: The class explains Design Thinking methodology. It constructs much sought after right brain (EQ) skills needed for Corporate Entrepreneurship and Creative Leadership. It uses case studies and case simulations to exemplify the techniques and create deep understanding of the methodology.
MGMT 774 - Retail Fundamentals: The course is geared to students who are considering entering the retail or consumer products industry. It firstly covers the fundamentals of retailing by defining and discussing distribution channels, multichannel retailing and types of retailers. Secondly, it presents the role of macroeconomics in the retail industry and examines the gross opportunities for the Turkish retail industry. Finally the course covers topics related to retail law and retail real estate law, including the purchase and sale of property, consumer law, property management, insurance coverage and risk management, retail trade, consumer and trade law, employee legislation, patent law, lease agreements versus right of construction.
MGMT 776 - Project Management: This course is targeted at individuals interested in developing both their understanding of project management as a management activity and their project management skills. As well as teaching project management tools and techniques, it provides a clear view of how successful project management contributes to competitiveness of a firm, and of successful practices in organizing for, selecting, planning and executing projects.
MGMT 780 - Strategic Sustainability Communication: This course focuses on the three basic aspects of the concept of sustainability. Under the UN Sustainable Development Goals, they are integrated into corporate strategies according to their business and interests. The course provides examples of critical issues facing crisis management, and how they affect corporate reputation and market share. The course discusses the changing social dynamics and opportunities to develop good solutions. The course also discusses the business models that can be needed together with the sustainability processes. During the course students implement their learnings in a simulation.
MGMT 781 - Digital Business and Transformation: This course discusses Digital Business Principles to manage digital transformation in corporate organizations and to improve capabilities in digital disruption environments. Topics discussed are: Digital Strategy & Business Models, Digital Products & Services Management, Process Management for Innovation in Disruption, Transformation & Change Management.
MKTG 703 - Business-to-Business Marketing: To provide students with insight into inter-business marketing management through a combination of lectures, presentations and real-world case studies.
MKTG 704 - Strategic Marketing Communications: To familiarize students with state-of-the-art marketing communications methodologies and their underlying analytics to achieve strategic superiority.
MKTG 743 - Strategic Brand Management: This course discusses the complex world of brand management. Specifically, the topics that are discussed include brand strategy planning (i.e., building brand portfolio, cannibalization, leveraging brand equity) and implementing the brand strategy through situation analysis, consumer analysis and marketing mix (4Ps). The course encourages the students to test their knowledge and skills in brand management using a simulation.
MKTG 745 - Strategic Marketing: This course brings an integrated and practical approach to major strategic marketing topics. The course strengthens students’ understanding and implementation of key concepts to different marketing (brand management, pricing, distribution, etc.) issues and prepares the students to write a comprehensive strategic marketing plan. The course leverages many real-life examples that cover a wide range of industries, products and geographies to have a better understanding of the business environment.
OPM 732 - Supply Chain Management: In this course, students are introduced concepts of supply chain management and related decision problems. Topics include supply chain dynamics and structure, demand and supply matching, inventory management, and supply chain contracts.