Assistant Prof. Zeynep Müge Güzel Wins Third Place Award for Her Dissertation

Assistant Professor Zeynep Müge Güzel from the Business Program at Özyegin University has been honored with third place in the PPAD Dissertation Awards by the Marketing and Marketing Research Association (PPAD) for her dissertation “Perceptual Inaccuracies in Marketing Relationships,” which she completed at Koç University. Dr. Güzel received her award during the 27th Marketing Congress held from May 30 to June 1, 2024. The award recognized academics who completed their dissertations in marketing at Turkish universities between 2022 and 2024.