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Etkinlikler
Etkinlikler
Etkinlikler
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Nis19İşletme Fakültesi Seminerler Serisi / Barış Depecik
Title : Who Benefits from Brand Exits? Why? Abstract : The increasing frequency of brand exits raises two questions pertinent for both manufacturers and retailers: When a brand disappears from the market, (i) what brands are better positioned to benefit...
Uluslararası Finans