Carnegie Mellon University, Industrial Administration, 2000

Boğaziçi University, Business Administration, 1996, Carnegie Mellon University, MBA, 1998

Boğaziçi University, Industrial Engineering, 1990

Information Technology-Computer Science and Marketing, Expert Systems, Brand Valuation, Learning behavior of consumers and structural choice models, Brand equity and its dynamic structure, Competitive strategies behind pricing, brand equity.

• “A Strategic Analysis of Multi-Channel Expert Services,” with Z Özdemir, forthcoming  JMIS (A Ranked)
• “Noninfluentials and Information Dissemination in Microblogging Community” with K. Altinkemer and C. Hailiang, Information Technology and Management, forthcoming, Indexed in Science Citation Index
• “Online Intermediary as a Channel for Selling Quality-Differentiated Services,” with Z. Özdemir and M Rahman, Decision Sciences 46(1), pp 37-62 (2015) (A Ranked)
• “How to Make Global Cities: Information Communication Technologies and Macro-Level Variables” with Avci, B. Technological Forecasting & Social Change (89), pp 68–79, (November 2014). (A Ranked)
• “Drug Prescription Behavior and Decision Support Systems,” with Z. Özdemir, Decision Support Systems (57), pp 395–405 (2014) (A Ranked)
• “Expert Competition and the Internet,” with  Z. Özdemir., and S. Jain, International Journal of Electronic Commerce, 18(1),  pp. 1-11 (2013).  Ranked as the top 4th journal out of 62 for ecommerce, https://web.csulb.edu/journals/jecr/FullTable3.pdf
• “The Strategic Role Of Private Labels On Retail Competition,” with A. Kalra and R. Bezawada, Lead Article, Boğaziçi Journal: Review of Social, Economic and Administrative Studies 1-25, 26 (2012); Indexed also in EbscoHost, premier journal in Turkey
• “Affiliated Marketing,” Information Systems and e-Business Management, 8, 379-394 (2010) https://dx.doi.org/10.1007/s10257-009-0118-4; Indexed in Social Science Citation Index
• “Digital Bundling,” with K. Altinkemer, Information Systems and e-Business Management, 8, 337-355 (2010), https://dx.doi.org/10.1007/s10257-009-0117-5; indexed in Social Science Citation Index, 
• “Privacy, Customization, and Cross-Selling of Personal Information” with Z. Ozdemir and K. Altınkemer, Journal of Organizational Computing and Electronic Commerce, 19, 112 – 132 (2009); Indexed in Science Citation Index
• “A Multivariate Mixed Poisson-Lognormal Model of Cross-Category Store Brand Purchasing Behavior,” with H. D. Wang and M. Kalwani, Journal of Retailing and Consumer Services, 14, 369-382 (2007); Indexed in Scopus
• “Second Opinions and Online Consultations,” with Z. özdemir and K. Altınkemer, Decision Support Systems, 42, 1747-1758 (2006), Indexed in Science Citation Index (A Ranked)
• “Customer Intimacy and Cross-Selling Strategy,” with K. Srinivasan, Management Science, 51(6), 1007-1012 (2005), Impact Factor:4.125, William W. Cooper Award, Essay 2; Indexed also in Social Science Citation Index (A Ranked)
• “Consumer Learning and Brand Valuation: An Application On Over-The-Counter (OTC) Drugs,” with F. Gönül and E. Petrova, Marketing Science, 23(1), 156-169 (2004), William W. Cooper Award, Essay 1; Indexed also in Social Science Citation Index (A Ranked)
• “Brand Salience and Private Label Competition,” Lead Article, Boğaziçi Journal: Review of Social, Economic and Administrative Studies, 17(1), 3-21 (2003); Indexed in EbscoHost, premier journal in TR 
• Diffusion Models for B2B, B2C and P2P Exchanges and E-Speak,” with K. Altınkemer, Journal of Organizational Computing and Electronic Commerce 12(3), 243-261 (2002); Indexed in Science Citation Index
• “Determinants of microblogging and sentiments towards brands on the web,” with K. Altınkemer and H. Chen, Conference on Information Systems and Technology, Phoenix, Arizona, October, 2012
• “Strategic Advance Selling Quality Differentiated Services,” with M. Rahman Proceedings of the 3rd Biennial International Conference on Services Marketing 2012
• “Physician Learning and Clinical Decision Support Systems,” AMCIS 2009 Proceedings, https://aisel.aisnet.org/amcis2009/499

Strategic Marketing Communications Management (MKTG320), Marketing Strategy (MKTG804), Market Research (MKTG832), Applied Marketing Modeling (MKTG916)