Özyeğin University, Çekmeköy Campus Nişantepe District, Orman Street, 34794 Çekmeköy - İSTANBUL
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Events
Events
Events
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Apr19Faculty of Business Seminar Series / Barış Depecik
Title : Who Benefits from Brand Exits? Why? Abstract : The increasing frequency of brand exits raises two questions pertinent for both manufacturers and retailers: When a brand disappears from the market, (i) what brands are better positioned to benefit...
Business Administration