Özyeğin University Students Win Second Place in Unilever’s 22nd Ideatrophy Challenge

The ÖzU team comprised of Özyeğin University’s undergraduate students Hakkı Kutluhan Yücel (Communication Design Program), Mert Serozan (Business Administration Program), and Emre Yiğit Ay (Law Program), won second place in the 22nd Ideatrophy challenge organized by Unilever. Held on February 17, 2024, the 22nd edition of Ideatrophy featured 103 teams, with only 10 advancing to the finals. The team of undergraduate students representing Özyeğin University earned second place in recognition of the marketing campaign they developed for the Cornetto brand, as required from each team in the competition. The Özyeğin University team was also the only team from a foundation university to make it to the top 10 in this prestigious competition.